Privacy Policy

Last updated: May 2026

Elect Hotels ("we", "us", "our") is committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website at electhotels.com.

1. Who We Are

Elect Hotels is a UK-registered business operating the website electhotels.com, a hotel discovery and direct booking facilitation platform. For any privacy-related enquiries, please contact us at gdpr@electhotels.com.

2. Data We Collect

Information you provide directly

• Contact form submissions — your name, email address, enquiry type and message when you contact us through our website
• Newsletter sign-ups — your email address if you subscribe to our newsletter
• Member registrations — your name, email address and account preferences if you create a member account

Information collected automatically

• Usage data — pages visited, time spent on pages, links clicked, search queries made on our hotel finder
• Device data — browser type, operating system, device type, screen resolution
• Location data — approximate geographic location based on IP address (country/city level only)
• Cookies and tracking — see our Cookie Policy section below

3. How We Use Your Data

• To respond to your enquiries submitted via the contact form
• To send newsletters or marketing communications where you have opted in
• To manage your member account and provide member benefits
• To analyse website usage and improve our service
• To detect and prevent fraud or misuse of our platform
• To comply with our legal obligations

4. Legal Basis for Processing

• Consent — for cookies, analytics, marketing emails and member registration
• Legitimate interests — for website analytics, security monitoring and improving our service
• Contract performance — for managing member accounts and processing subscriptions
• Legal obligation — where required by law

5. Third Parties We Share Data With

We do not sell your personal data. We share data only with the following trusted third-party service providers:

• Google Analytics — website traffic analysis (Google Ireland Limited). Data may be transferred to the USA under Standard Contractual Clauses.
• Microsoft Clarity — session recording and heatmap analysis (Microsoft Corporation). Data may be transferred to the USA under Standard Contractual Clauses.
• Meta (Facebook) Pixel — advertising and remarketing (Meta Platforms Ireland Limited). Data may be transferred to the USA under Standard Contractual Clauses.
• Formspree — contact form processing and submission management.
• AWIN — affiliate marketing network used to facilitate hotel booking referrals and track commissions.
• Sanity — content management platform where certain site data is stored.
• Netlify — website hosting provider.

6. Cookie Policy

We use cookies and similar tracking technologies to operate our website and improve your experience. When you first visit our site, we ask for your consent before placing non-essential cookies.

Essential cookies

These are necessary for the website to function and cannot be disabled. They include cookies that remember your cookie consent preference.

Analytics cookies

With your consent, we use Google Analytics and Microsoft Clarity to understand how visitors use our site. These cookies collect anonymised data about pages visited, time on site and user behaviour.

Marketing cookies

With your consent, we use the Meta (Facebook) Pixel to measure the effectiveness of our advertising and to show relevant ads. We also use AWIN cookies to track referrals to hotel partners.

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our site, where the consent banner will appear again.

7. Data Retention

• Contact form data — retained for 2 years from submission
• Member account data — retained for the duration of your membership plus 2 years after closure
• Analytics data — retained per the respective platform's data retention settings (typically 14 months for Google Analytics)
• Newsletter subscriptions — retained until you unsubscribe

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restriction — request that we restrict processing of your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at gdpr@electhotels.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. Our website is served over HTTPS and we use reputable, security-accredited third-party service providers.

10. International Transfers

Some of our third-party service providers are based outside the UK or EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

11. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at gdpr@electhotels.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

For any privacy-related questions or to exercise your data rights, please contact our data team at gdpr@electhotels.com.